Our Vision & Commitment

Sales team help Phenom customers reach their business potential.

At Hanes Australasia, our actions are guided by our purpose to create a more comfortable world for every body by focusing on People, Planet and Product.

By acting responsibly, caring for our people and communities, and holding ourselves to the highest ethical standards, we’re turning our vision into reality.

As part of a global enterprise with dozens of famous brands and a worldwide network of manufacturing plants, we know we need to take bigger and bolder action to minimise our impact on the planet and to help our people and communities thrive.

We’re building on a long track record of strong social and environmental practices across our teams, operations, and facilities. As we face what’s sure to be a decisive decade for the world, we’re accelerating our efforts and expanding our positive impact on our planet, people and products.
A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.

Our Sustainability Strategy

Together with the broader HanesBrands business, we are creating a more comfortable world for every body.​

People

We believe comfort starts with people – from those who make our products to those who wear them, and everyone in-between. Our People pillar reflects our commitment to fostering a workplace culture where everyone can thrive, respecting human rights, acting with integrity, and giving back to our communities.

Planet


Caring for the planet is essential for creating a more comfortable world – now and for future generations. Through our Planet pillar, we’re taking meaningful action to reduce our environmental footprint and help safeguard the natural resources we depend on.

Product


Creating products that are better for people and the planet starts with thoughtful design and responsible choices. Our Product pillar is about rethinking the materials we use and how our products are made and packaged – with the principles of sustainability built in from the start.
A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.

Our Approach

We approach sustainability from a broad, holistic perspective and focus our efforts in areas addressed by the United Nations' Sustainable Development Goals under three core pillars: People, Planet and Product. 

The United Nations Sustainable Development Goals (SDGs) are a blueprint to achieve a better future for all. We’re doing our part to support the goals that overlap with our sustainability ambitions, wherever we see an opportunity for substantial positive impact. While all of the goals are important, we are focusing our efforts on the following:
A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.

Our Community Partnerships

GIVIT

GIVIT are a national not-for-profit that partners directly with councils, recovery outreach teams, charities and community groups to connect those in need with those who can help, ensuring that Australians experiencing hardship receive the essential goods and services they need, when they need it most. ​
Since our partnership began in 2018 Hanes Australasia has collectively donated over 2,500,000 items to people in need.

Good2give

Good2give is a not-for-profit organisation that makes it easier for businesses and employees to support the communities and causes they care about. Their innovative technology solution allows Hanes team memebrs to make one-off or regular donations from their pre-tax salary to charities of their choice, linked to HAA charity partners. Between 2020 and 2022, Hanes matched their team members donations, resulting in over $100,000 raised. 

Minus18

Bonds is a proud supporting partner of Minus18, champions for LGBTQIA+ youth Australia wide. Our partnership with Minus18 helps to fund important peer-to-peer support, education and training, and safe spaces for LGBTQIA+ youth Australia wide. Through this partnership, Bonds are sponsering 400 LGBTQIA+ youth to attend the Queer Formal in Melbourne and Sydney, the sparkliest night of the year where LGBTQIA+ young people can be free to be their true selves. 

Red Nose

Red Nose is a non-for-profit organisation dedicated to saving the lives of babies and children and supporting bereaved families. Together, Bonds and Red Nose launched our innovative new Wondercool range, the only baby clothing approved by Red Nose for safer sleep.

SleepSafe

Launched in 2019, SleepSafe is a non-profit initative by Sheridan and StreetSmart, raising much needed funds to help support those without a safe and secure place to call home. Donations to SleepSafe contribute towards a sleep kit, manufactured by our supply partners - containing a towel and sheet set. Every $15 raised helps to provide a sleep kit containing a towel, flat and fitted sheet and pillowcase to someone in need. To date, over $2,700,000 has been raised through in-store and online donations, resulting in over 180,000 sleep kits provided to those in need.

Women's and Girl's Emergecy Centre (WAGEC)

WAGEC is a grassroots organisation striving to create a movement to end gender-based domestic violence (GBDV) through a number of pillars. Bras N Things program is designed to educate and support our teams, along with raising awareness and aducation around GBDV for the movement to gain momentum. Funds raised go towards supporting the WAGEC team to provide safe housing and opportunities for women and their children. Between 2020 and 2022, more than 80,000 has been donated. 

Breast Cancer Network Australia (BCNA)

Berlei's partnership with Breast Cancer Network Australia dates back to 2005. Together we've donated more than 200,000 My Care Kits to Australian women who've undergone breast cancer surgery and are committed to pioneering products backed by ongoing research and development, that offer support to those affected by the disease. We also support via our Annual October Pink Bras Collection where $10 from every purchase is donacted to BCNA.
A sense of mutual respect and mindfulness permeates our culture-in fact, it’s the key to our success.